The food industry is an indispensable component in the sustenance of any society. Even in the most tragic of circumstances such as the global pandemic that shook the world to its roots, the food industry stood solidly.
Vendors were forced to utilise the digital world maximally, thereby, efficiently solving the challenge in purchase and delivery by going virtual. If we go by statistics, the Indian online grocery market size was valued at USD 2.9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 37.1% from 2021 to 2028.
The market has gained immense traction over the past months on account of the changing lifestyle of the consumers, growing urbanisation, and the tech-savvy generation who prefers buying products online.
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