The party's slogan of 'Bodla Noy Bodol Chai', meaning 'don't want revenge but change', ahead of the 2011 polls turned out to be crucial in reaching out to the masses Credit: File image

Kolkata: The Trinamool Congress on Saturday launched its slogan for the upcoming assembly elections — ‘Bangla Nijer Meyekei Chaye’, adding to the shrill insider vs outsider debate while portraying Chief Minister Mamata Banerjee as the daughter of Bengal.

The slogan, which translates to ‘Bengal wants its own daughter’, with Banerjee’s photo was put up on hoardings across Kolkata as the state’s ruling party officially launched it from its headquarters off EM Bypass.

“The people of the state want their own daughter who has been by their side for the last several years as their chief minister. We don’t want outsiders to call the shots in Bengal,” TMC secretary-general Partha Chatterjee said.

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