COVID-19 survival tips for startups in Northeast India

To all my fellow Northeast entrepreneurs who are braving the current pandemic — hold on, this too shall pass.

We are living through unprecedented times, and businesses have been hit hard across the globe. Even more so, for those of us who are catering to the small Northeast market. As entrepreneurs of the region, odds were always against us, and we choose to do what we do in spite of it; because of our passion and mission to make a positive impact in the region.

And, I’m writing this post, not as an expert or some sort of guru (far from it) but as a fellow entrepreneur who is in the same boat as you, facing the same challenges as you are. I believe there is light at the end of the tunnel and we need to somehow ride through this together. For some of us, it is a matter of just surviving and live to fight another day. For others, this can be a blessing in disguise, especially those of you who are in the healthcare and edtech sectors.