New media, cultural mixing behind global popularity of K-pop: Harvard prof
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K-pop has taken the world by storm. If you’re not on board yet, what are you waiting for?

Thanks to toe-tapping beats, slick choreography, and trend-defining fashion, K-Pop has grown from a regional sensation to a cultural powerhouse. 

From viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise, K-Pop bands have become a global phenomenon.

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