Aditya Chopra to float YRF’s OTT venture, invest Rs 500 crore

Mumbai: Aditya Chopra has reportedly set his eyes on the digital space as the filmmaker plans to invest a whopping Rs 500 crore for the OTT venture of his banner Yash Raj Films.

Chopra, the director of hits like “Dilwale Dulhania Le Jayenge” and “Rab Ne Bana Di Jodi”, aims to reshape the digital content market with YRF’s OTT venture, which will be called YRF Entertainment.

“Aditya Chopra wants to contribute towards raising the bar of digital content production in India. He wants to match global standards of vision and storytelling with stories that are rooted in India. These scripts are being homegrown in YRF as we speak.