By local, for local: This Assam startup is pushing fresh foods in NE India

As a people we’re constantly heading towards a health-conscious dispensation; one that pays attention to food sources, storage and transport hygiene, and attention across the entire value chain. Whether it’s a remote village in Guwahati or a high-brow neighbourhood in Mumbai, people care for their health. So, when operations and technology expert Siddharth Das and behavioural scientist Chetna Shridhar teamed up to set up a solution to help provide a trusted link between farmers, their products and the end-users, it came as a welcomed development.

That signalled the birth of Ruralnomics, an e-commerce and supply startup with a major aim to bring agriculture, supply and e-commerce under one roof to unbundle the value chain and create easier access for products, sourced and packaged under the most hygienic conditions. Co-founder Das explains that Ruralnomics Pvt. Ltd was borne out of a clear vision to transform the hyper-local, e-commerce, and fresh food space in Northeast India.

“Since our induction in Assam in October 2020, we have continued to live true to our tag line, By Local, For Local, To Uplift Local. The vision of the company is to be the most respected fresh food hyperlocal e-commerce start-up in the Northeast region by 2025. We saw an opportunity by identifying the problems in the fresh food value chain and this startup is simply our response. We resolved to solve the problems of price, quality and cleanliness, especially in fresh meat products. We knew we could bring positive customer experience in meat buying,” he notes.