This Assam duo believes organic & sustainable farming go hand-in-hand

You are what you eat. That mantra has been drummed into our ears since childhood. Back then, all our mothers wanted us to eat our veggies. Now, the conversation on organic and natural foods is a little different. Going organic has immense benefits that are too many to mention. Not only will you live a healthier life free from certain diseases, but you’re also more likely to live longer. This is why the organic food industry has grown exponentially, with even more growth yet to come.

Organics Food Market and Brightcrop Agro Products Private Limited are two ventures striving to lead the organic food industry in India. They aim to positively impact both small and marginal organic farmers all over Nagaland, Assam, West Bengal, etc.. The ventures were founded by Manjul Kumar Choudhary and Harsh Rakhecha, along with a team of agro professionals.

Taking a multi-pronged approach, Manjul and the rest of the team have one objective; to help organic food growers in production, processing, and domestic and export sales of certified organic and natural food products. “Our efforts are largely driven towards the promotion of sustainable agriculture in India, specifically the North-eastern region of India which has a huge potential for its products due to its location advantage and a broader understanding of organic farming by farmers in these states,” says Manjul.