This Assam entrepreneur is boosting tourism by being vocal about the local

A critical look at the tourism industry in India over the past few years will reveal some intriguing details. Northeast India has now become a hot zone for many tourists as a result of the infrastructural upgrade in many relaxation centres across the region. According to a report, the tourism sector recorded an 18% increase in tourist visits in 2019 alone. Despite the pandemic, those numbers are expected to increase significantly in the coming years.

Speaking during the December 2020 North East Festival, in Guwahati, Union Minister Jitendra Singh expressed optimism that the region’s tourism sector has the potential to fast track economic recovery when the world overcomes the pandemic. Alluding to the largely pandemic-free status of North East India, Singh said tourists will find the region’s amazing cities as a preferred alternative to other tourist destinations in Europe and other parts of the world. Singh’s views also give credence to those of Meghalaya Chief Minister Conrad Sangma who, months before, had pointed out the tourism opportunity presented by the over 26 million outbound Indian tourists who would seek local options due to the international travel ban.

Northeast tourism is experiencing enormous growth. The different governments of the states in the region have begun establishing global standard tourist centres all around the region to attract even more tourists.