In an unusual turn of events, Netizens began to slam Fabindia over its new Diwali collection named Jashn-e-Riwaaz. Outraged by the name, some Twitterati seem deeply hurt by the ‘Abrahamisation’ of the Hindu festival of lights.

“As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture,” the brand tweeted on October 9, revealing its Diwali collection and latest feature in Vogue India.

While some criticised the brand for promoting their new collection with an ‘inappropriate’ title, others went to the extent of calling the brand out for taking bindis off the foreheads of models in posters promoting, ‘over priced’ apparel.

Here are some remarks made by some Twitterati which fueled the trend on Twitter post which the brand removed the controversial post.

FabIndia has removed the Jashn-e-Riwaaz branding posts from all social media handles and the same cannot be found on its website either.

Also read: Here’s why #BoycottMyntra is trending on Twitter

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