As India is leapfrogging into a digital economy, there has been a massive increase in online traffic and conversations across diverse platforms and content forms.

For businesses and public figures alike, it has sparked the requirement of better technology to understand audiences and their interaction with their topics of interest and concern. 

Addressing this, Bhaskar Bhuyan, an entrepreneur hailing from Assam, has led the development of a platform that will analyze the discoverability and digital presence of brands.

“What we’re trying to do basically is to show people where they actually are. If you’re a very important person, a high-networth individual, you don’t have time to dig into multiple social media platforms. You just need a complete solution; where am I on a scale of 10 in comparison to my competitors, so it gives you a very basic insight,” Bhaskar Bhuyan, CEO of DIGIBILITY told EastMojo.

The proprietary tool of his Delhi-based startup DIGIBILITY gleans insights from conversations using social listening as well cross channel analytics of Google, Facebook, Twitter, etc., for high stakes decisions. Currently, at its beta stage, the platform will be infused with AI and predictive audience intelligence to chart out roadmaps based on centralized data. 

“We’re not just pulling in data from social media, we’re pulling in data from everywhere like even Google and Wikipedia, if you have a Wikipedia page. It pulls in insights from anything on the World Wide Web,” said Bhuyan, the commerce student-turned-PR strategist who is now a communication technologist.

Bhaskar, who has served as a strategic consultant across Online Reputation Management, Business Communication, and Political Consulting firms, founded DIGIBILITY in 2020 to provide Digital Visibility solutions to high-net-worth individuals, organizations, and businesses. The firm’s key solutions include reputation and perception management, advisory for media and political organizations, and a series of brand activation services.

DIGIBILITY is set to launch a series of solutions for the North-Eastern market and plans to expand operations by 2022. The organization will also be recruiting and deploying resources in Guwahati.

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