Tamulpur: Until 2022, Kho Kho was predominantly restricted to the nondescript rural pockets of the country. Rooted in tradition, and still played mostly on mud, the sport got out of its beast mode when it was rebranded from the old, rustic game into a new-age spectacle with players sprinting, stretching and leaping on bright blue mats at the inaugural Ultimate Kho Kho (UKK), making it a spectator-friendly sport for the TV audience.
In its inaugural season, the UKK registered a viewership of 64 million, 41 million of which came from India, making it the third-most viewed non-cricket competition in India after the Pro Kabaddi League (PKL) and the Indian Super League (ISL).
Kho Kho Federation of India (KKFI) president and senior BJP leader Sudhanshu Mittal indicated that there are serious efforts to help the UKK spread its wings far and wide while indicating that a team from the North East could be a reality as early as the second edition of the tournament.
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