National Institute of Design has designed unique tags and logo for boxes to make the produce more attractive, while maintaining the quality of queen pineapples
Agartala: In a bid to promote Tripura’s homegrown queen pineapples, the department of horticulture and soil conservation has developed unique tags and logo for packaging boxes for exporting the produce in national and international level.
Speaking with EastMojo, a senior official from horticulture and soil conservation department said that the National Institute of Design (NID) has designed logo for packets and tags for Tripura’s queen pineapples.
“The NID in Ahmedabad, Gujarat designed the logo and tags for packets considering how to make the product more attractive, maintaining the quality of fruits and other products," the official said.
He also said that Tripura’s pineapple has received geographical identification (GI) tag and now it has crossed the borders of the country and reached the international markets of different countries including the Middle-east where it has gained people’s attention for its taste.
“Outside the country, fruits are usually displayed for the customers, once farmers start packing the produced pineapples in boxes with newly designed tags, it would become easier for people to understand that the fruits displayed are the delicious pineapple from Tripura," he said.
He also said that with the use of the tags it would become easier for people to recognise Tripura’s queen pineapples among other pineapples in the market.
“These tags will attract more people towards the produced fruit and anyone exporting Tripura’s queen pineapples would have to use the government prescribed packet with Tripura pineapple logo," he added.
Tripura produces three varieties of pineapples -- kew, queen and Bombay. Queen pineapples are considered the most exotic and are in great demand.
Last year, 300 mt of queen pineapples were exported to Dubai and Doha as part of the state government’s aggressive push for the pineapple variety.
As per statistics of the department, pineapples are cultivated in 8,800 hectares of land in Tripura and roughly 4,000 farmers are directly involved with growing the fruit.
The official also informed that the department had plans to export more pineapple this year but due to the lockdown imposed following the outbreak of coronavirus, the plans have been put on hold for the time being.
However, the sale of pineapple in the local markets is going well, as over three tones of pineapple are being sold daily in Agartala alone.
“The pineapples are being brought by the shops in Agartala and sold here in the city. The sell is little low this year due to the lockdown as very few people are coming out for work. However, if the sale continues the farmers and traders are likely to be benefited," the official added.