It feels like everything’s been about Squid Game lately. From brands to local businesses, all are trying to cash in on the trend while it lasts and Amul has also jumped on the bandwagon.

Known for its creative advertising, Amul shared a ‘topical’ Squid Game poster featuring the Amul girl in a green and white tracksuit, resembling Seong Gi-hun, raising a buttered toast like an award of sorts.

Next to this character stand two more characters in pink jumpsuits with guns, like the characters in the game from the Netflix series, feared by all.

“Amul Topical: Survival drama TV series gains huge popularity!” said the tweet posted by Amul. The post has close to two thousand likes and close to a hundred retweets.

“Game of Debt?” read the copy at the top of the poster, with a witty “Itsquide nice!” on the side.

Here’s how netizens reacted to this relevant and timely poster.

Also read: For Indian ‘Squid Game’ star Anupam Tripathi, next stop is India

Later today, after the Squid Game poster, Amul also shared another Topical poster showing Ratan Tata and the Maharaja mascot of Air India on the official announcement of Air India’s return to where it belonged.

Also read: Tata Sons make winning bid of Rs 18,000 cr to acquire Air India

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