Cadbury had launched an iconic advertisement featuring model Shimona Rashi who sat on the sidelines of a cricket match, eating a Dairy Milk chocolate bar. When her cricketer friend scores a winning run, she is seen celebrating on the field.
This ad, conceptualised by Ogilvy, had changed the long-held perception that chocolates were for children. Over 2 decades later, the same ad has been recreated with a swap in gender roles.
Breaking gender stereotypes, the new Cadbury ad shows a woman on the ground, batting, and a boy sitting on the sidelines, eating the chocolate.
The Cadbury Ad is an exact replica of the Cadbury Ad from the 90s and the boy in the ad comes down to the field dancing and celebrating in the same way the girl did when her boy-friend hit a winning six.
“Join Cadbury Dairy Milk in celebrating and cheering for our girls who are making spectacular success stories and emerging as powerful role models for the youth,” tweeted Dairy Milk India.
Netizens have been reacting to the Ad ever since Cadbury India shared the video via Twitter, appreciating the Ad with a new twist.
Netizens call the the Ad absolutely relevant and nod at it being celebration of women in sports at a time when Indian women are breaking records and competing with men, not only in sports but in all other fields.
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