The social media platform Twitter has finally launched its long-promised “Super Follows” feature which will now let users and content creators sell subscriptions for access to specialised content.

The feature was launched as the microblogging platform strives to be one of the most preferred online platforms for clickable stars to generate higher revenues without cluttering the interface with ads.

Twitter has reportedly been doing test runs for the new feature which was officially launched with just a small group of content creators in North America.

Content creators and social media influencers will be able to use this feature to their advantage, for “behind the scenes” or “making of” content. They can also provide their subscribers with early access and other perks for free, ranging from $3 to $10 a month.

Twitter will take less than 3 percent of subscriptions as a transaction fee until a creator makes $50,000, beyond which Twitter would take a 20 percent stake. App store expense, which may amount to 30 percent of transactions will be borne by creators selling subscriptions.

“With Super Follows, people can create an extra level of conversation on Twitter to interact authentically with their most engaged followers – all while earning money,” Twitter product manager Esther Crawford said in a blog post.

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“Creating Super Follows content is for anyone who brings their unique perspectives and personalities to Twitter to drive the public conversation,” she added.

The ‘Super Follows’ feature will be available for use worldwide on Apple smartphones in the coming weeks. It will also be brought to Google-backed Android software smartphones as well as to the twitter.com website eventually.



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