Posted inNortheast News

NE women entrepreneurs countering challenges posed by COVID-19

Guwahati: The crisis caused by the COVID-19 pandemic hit North Eastern women entrepreneurs , disrupting their supply and marketing chains, forcing them to move towards digital marketplaces. The entrepreneurs are now mainly focusing on digital marketing, diversifying distribution channels, adjusting the product/service offering, re-adapting operation, and revising the pricing strategies to turn the COVID-19 induced challenges […]