During the 2019 elections, Instamojo launched the IAMMSME campaign, during which they ran a poll and asked Indian entrepreneurs to vote for three of their most pressing challenges, and they found out the following:
More than 70% of respondents said they could not expand or start a business because of a lack of information in the market. Respondents expressed a lack of marketing skills and limited knowledge of businesses. This campaign highlighted that a small business or a potential entrepreneur needs adequate information from reliable sources to help them scale their efforts.
In 2019, the CEO of Instamojo pitched an idea that would enable anybody to get access to business and skill development information for free.
Instamojo has finally launched a solution, ‘mojoVersity‘ that can not just help a budding entrepreneur start his journey but also help existing businesses grow on the internet.
Courses on the platform are crafted in collaboration with expert partners like LegalWiz, DeAsra, Domination Labs and more. Instamojo has also onboarded renowned tax experts, accounting specialists, and marketing gurus to help us make short online courses in video format for easy consumption and learning.
There are 11 courses on different topics like accounting, marketing, GST and much more. They are built with industry experts like ClearTax and Hubspot. Many more interesting courses are in the pipeline.
Anybody can enrol in a mojoVersity course for Free and finish a course in under 60 minutes. Each course is a compilation of 5-10-minute videos. To assess the knowledge, you can take a short multiple-choice quiz and unlock a certificate that you can then download and print.
Till date mojoVersity has issued 10,000+ certificates. Over 15,000 entrepreneurs have taken courses and spent 12,000+ hours watching and learning lessons on the platform.
Currently, there are four courses live on the platform and more will be added. Since Legal norms happen to be among the top 3 challenges for a business, Instamojo decided to launch a basic course on compliance for starters.
The format of the courses are engaging, and there have already been more than 300 sign-ups on the platform.
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