The FIFA World Cup just months away and millions of Indians will tune in to watch the games, but this time, there will be a different feel to the viewing experience. The matches will not be telecast on traditional sports powerhouse channels; rather, this time, the bragging rights for FIFA World Cup telecast go to Sports18, which was launched earlier this year. EastMojo sat down with Siddharth Sharma, Executive Vice President, Viacom18 Sports, to understand how Sports18 plans to bring new programmes to our screens along with increasing the coverage of all sports.
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