Guwahati: Mega Entertainment, north east’s largest fashion and pageant event organizer, held auditions for the 18th edition of Sunsilk Mega Miss North East at Sohum Shoppe, located at Christian Basti in Guwahati, on Wednesday.

Candidates from across Assam participated in the audition. Apart from Guwahati, auditions were also organized in Kohima and Agartala on November 10.

The final round of auditions for the northeast-based reputed beauty pageant will be held in Shillong on November 13. Prior to this, auditions were conducted in Imphal and Dibrugarh.

Through these auditions, the pageant organizers will select 50 women from across the eight northeastern states, who will vie for the coveted title of Sunsilk Mega Miss North East 2021.

In a one-of-its-kind move, Sunsilk Mega Miss North East has revoked the minimum height criteria to make sure that every woman who has the talent and confidence to make a mark gets an opportunity to make it big in the world of pageantry.

Height has been one of the biggest hurdles for many talented women from the region in making it to the national and international pageantry circuit. Mega Entertainment aims to offer equal opportunity to every young woman to become a force of positive change in North East as a youth icon.

The pageant has also announced that all three winners will be given equal weightage as winners, and there will be no runners-up titles in the pageant.

18th Sunsilk Mega Miss North East is supported by Title Sponsor Sunsilk Thick and Long, in association with Eyetex Dazller, Hospitality Partner Radisson Blu, Shopping Partner Sohum and Jewellery Partner L. Gopal Jewellers (A Unit of Jagmohan Soni).

The contest has been conceptualized by fashion entrepreneur Abhijit Singha and has been produced by Mega Entertainment. The pageants will feature the most beautiful and talented young women from across the eight northeastern states, who will travel to the host city for the Grand Finale.

Also read: Meet the three winners of 17th Sunsilk Mega Miss North East 2019

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