American pop star Rihanna Credit: Wikimedia commons

American pop star Rihanna’s ready-to-wear Fenty fashion label store in Paris will be shut down less than two years after launch.

According to reports, luxury goods group LVMH and Rihanna’s decision to pull the plug on the brand was caused by the pandemic.

However, the Savage X Fenty lingerie line, cosmetics lines Fenty Beauty and Fenty Skin will continue.

In 2019, the launch of the brand had created history as the first luxury brand run by a black woman. It also won the Urban Luxe prize at the Fashion Awards 2019.

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