E-commerce platform Myntra has changed the colour on its logo after a Mumbai-based social worker complained that the logo was offensive to women.
Naaz Patel, the founder of NGO Avesta Foundation, complained in December last year demanding change in the online shopping portal’s logo.
Her NGO provides shelter, food, medical assistance, care, attention etc. to destitute senior citizens and marginalised section of the society.
Speaking with EastMojo, Patel said, “Two-three years ago during a senior citizen’s birthday party, two older gentlemen were laughing when Myntra’s advert played on the TV.”
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She said she realised that the ‘M’ logo appears to be like “woman in delivery position” and the colours in between the logo appears “red” almost like blood.
She went on to Google to find if others also observed such a thing, and saw that many people had raised a similar objection.
Over a course of time, Patel was dissuaded from taking up the issue with the e-commerce platform. However, with support from her NGO in December last year, her advocate Rakesh Rathore filed a case. They didn’t receive any response.
Following which she went to DCP Rashmi Karandikar, Cyber Crime Department of Mumbai police. On seeing the problem, the DCP was furious and said such things can’t be accepted, said Patel.
Myntra officials met Mumbai Police’s Cyber Crime Department and assured that they would revise their logo on their website, app and on all packaging material. However, it said the existing stock has to first get over.
Patel said, “I am glad that they have taken note of the issue and made the changes, but they should have done this earlier, as many people have raised concern about the same.”
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