In six months, Mukesh Ambani’s JioMart will be available on WhatsApp. Reliance Retail plans to embed the e-commerce app into WhatsApp allowing 400 million Indian users to order products without leaving the app, said reports quoting anonymous sources.
Owned by Facebook, the messaging app introduced a payment system in November last year in partnership with India’s National Payment Commission.
Also, Facebook bought a 9.9% stake in Reliance Industries’ digital unit Jio Platforms for $5.7 billion in April last year. Ambani had then said that JioMart and Whatsapp would empower 3 crore small Kirana shops to transact with customers in their neighbourhood digitally.
The next month, the e-commerce platform was launched across 200 cities and towns in India.
The integration of JioMart on WhatsApp will make it easier for businesses to connect with customers and close sales.
People can place their orders on JioMart by adding JioMart’s WhatsApp number 88500 08000 on their phones, after which JioMart sends a link to the user’s Whatsapp chat window which is valid for 30 minutes.