Jubilant FoodWorks Limited launches its Biryani brand, Ekdum! Credit: Twitter

Jubilant FoodWorks Restricted(JFL)- the makers of Domino’s Pizza has entered the biryani business with ‘Ekdum’, a collection of 20 different biryanis from across the nation.

The range of biryani includes Hyderabadi Nizami Biryani, Lucknow Nawabi Biryani, Kolkata Biryani, Butter Chicken Biryani, and more. Besides, they are also offering a large-scale assortment of kebabs, curries, bread, raitas, chutneys, and desserts.

Ekdum range will start at Rs 99. The Biryanis and other delicacies will be served in a special ‘Dum Seal’ packaging which is eco-friendly, tamper-proof, and microwave friendly.

Speaking about the new brand, Shyam S Bhartia, Chairman and Mr. Hari S. Bharatia, Chairman, Jubilant FoodWorks Limited said, “In line with our strategy of portfolio expansion, we are delighted to introduce Ekdum, our new venture in the Biryani category. We see strong potential in this segment and are confident that Ekdum, with its sharp and differentiated proposition, will create a strong position for itself in the market”.

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