Coming as a pre-Christmas gift for all those planning to binge-watch through the weekend, American streaming giant Netflix will be offering its content for free to Indian users this weekend under its ‘StreamFest’ initiative.
Thereby, all non-subscribers of Netflix can binge-watch their favourite shows on December 5 and 6. Also, non-subscribers won’t have to provide any card details to avail of this facility.
The two-day free pass is a marketing move aimed at bringing more users to the platform that competes against streaming services like Amazon Prime Video, Disney Hotstar and Zee5 in the flourishing OTT market in India.
For the weekend fest, everyone in India, irrespective of having a subscription or not, will be able to get free access to all Netflix originals, films, popular series, award-winning documentaries, practically everything that is available on one of the most popular streaming apps in India.
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Here is how you can be a part of Netflix Stream Fest:
Open Netflix on either the mobile application or on the desktop version. When the StreamFest begins, you just have to sign up with your email address and a password you create, or even your phone number. Following these few simple steps, you will get access to all the content and can start streaming right away.
However, users who sign in through StreamFest will get access to only one stream in the standard definition to make sure no two users are using the same login details. Netflix explained this move saying that they wanted to make sure everyone who comes in gets the best experience. Therefore, they will limit the number of StreamFest viewers.
So, during StreamFest, if you see a message saying “StreamFest is at capacity”, do not panic as Netflix will let you know as soon as you can start streaming. People who will login to StreamFest will be able to access every feature that members currently use like creating Profiles, including Kids’ Profiles, set Parental Controls, browse Netflix in Hindi, add series or films to their list, watch the movies/shows/documentaries with subtitles or dubs. They can also use Smart Downloads on smartphones, and see the Top 10 list.
Netflix India Vice President Monika Shergil said in a statement that this was done because they want fans keen to try Netflix to experience it exactly the way the members do.
Netflix has 195.15 million paid subscribers worldwide as of the third quarter of 2020. However, the company does not share country-specific user numbers.