The Navratri festival is bringing along with its own share of trending hashtags including the #BoycottErosNow, which is occupying the top spot on Thursday. The trend comes after a section of netizens shared posts of Eros Now- a production and distribution company’s tweets with alleged sexual innuendos.
From last Saturday, when Navratri 2020 commenced, Eros Now has been posting various short videos and images from films that were produced by their company. This includes posts from the Deepika Padukone starrer 2015 film Bajirao Mastani, Kareena Kapoor Khan, Katrina Kaif, Ranveer Singh, Salman Khan, etc.
The nature of the posts by the company was deemed to be lecherous by many as an angry Twitteratti called them out with the hashtag #BoycottErosNow. Here are some posters by the company which sparked the boycott row.
Posts like, “Be naughty, sweet to mithai bhi hai,” “Do you want to put the ‘ratri’ in my Navratri,” “You need a dandi to play dandiya- I have one,” etc caught the ire of netizens al alleging it to be “vulgar” and “disrespect to the Hindu culture.”
A section of Twitterati even went on to compare the Eid celebration posts with the Navratri posts by the company and alleged that Eros Now was “very sensitive (Sanskari) while wishing #Eid.” The situation further worsened as the COO Ali Hussein belonged from the Muslim faith and hence was attacked for “anti-Hindu” sentiments.
The company later issued an apology in regard to this issue stating, “We at Eros love and respect our cultures equally. It is not, and it has never been, our intention to hurt anyone’s emotions. We have deleted the concerned posts and we apologise for having offended anybody’s sentiments. Thanking you, team Eros Now.”