The East Bengal football club have rebranded themselves as SC East Bengal (Sporting Club East Bengal) ahead of the Hero Indian Super League 2020. The club also revealed their new logo with ‘SC East Bengal’ imprinted on it.
East Bengal entered into a Joint Venture partnership with Shree Cement Limited in September, paving their way towards their participation in the ISL.
The Shree Cement East Bengal Foundation (SCEBF) in a statement said that they are happy to announce that the team will play in the Hero Indian Super League (Hero ISL) as SC EAST BENGAL.
Speaking about the logo, Shree Cement’s Managing Director, Mr Hari Mohan Bangur said, “The club’s new logo retains the primary assets like the emblem of a flaming torch and its colours which showcases a merger between the rich legacy of East Bengal, its contribution to Indian football along with Shree Cement’s support to keep the flag flying high,”
Shree Cement’s Joint Managing Director, Prashant Bangur also said that the fans are the heart and soul of the club and that they will keep working together as a family to keep the flag high.
The members of the red and gold brigade reached their team hotel on Friday and they will be undergoing their mandatory quarantine period, before they start their training for the Hero ISL.
The SC East Bengal team will be coached by the Liverpool and England legend Robbie Flower.
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