Amid the fake TRP scam, Broadcast Audience Research Council (BARC) India on Thursday announced suspension of the weekly individual ratings for all news channels for a period of 8-12 weeks.
During the period BARC’s technical committee (Tech Comm) will review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the potential attempts of infiltrating the panel homes.
All Hindi, Regional, English News, and Business News channels will be covered under the exercise with immediate effect.
This comes after Mumbai Police last week claimed to have busted a Television Rating Points (TRP) manipulation racket involving three channels including journalist Arnab Goswami’s Republic TV.
Explaining the need for this move, Punit Goenka, Chairman of BARC India Board said, “Given the most recent developments, the BARC Board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness”.
Sunil Lulla, CEO, BARC India, “We at BARC take our role in truthfully and faithfully reporting ‘What India Watches’ with the greatest sense of responsibility and work with integrity to ensure that our audience estimates (ratings) remain true to their purpose”.
He added, “Besides augmenting current protocols and benchmarking them with global standards, BARC is actively exploring several options to discourage unlawful inducement of its panel home viewers and further strengthening its Code of Conduct to Address Viewership Malpractice”.
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