The aim of this awareness drive will be to reach out to the population with emphasis on ramping up voluntary ‘testing’ and adherence to protocol Credit: Twitter Image

Guwahati: Assam government has launched a massive door-to-door awareness campaign named, “Jono Jagaron”, starting from Wednesday with a special focus on vulnerable sections of the population such as elderly people, persons with comorbidity issues and and children less than 10 years.

The campaign would see faith leaders and religious institutions collaborating with the state government in making people aware of the disease.

The aim of this awareness drive will be to reach out to the population which have may have been overlooked previously, with more emphasis on ramping up voluntary ‘testing’ and adherence to protocol.

The state government is also planning to carry out more than two lakh tests in three days starting from September 28.

From distributing leaflets and making the general public aware of the safety precautions to also be part of rallies to be organised keeping in mind COVID-19 protocol, ASHA workers will be seen largely contributing in the awareness programme.

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Principal Secretary (Health) Samir Sinha is hopeful that the mass awareness campaign will result in a sharp increase in voluntary testing, followed by adhering to safety protocols at home, workplace, market place and at different social institutions. He also assured that the government will provide every possible assistance to people who would voluntarily come forward to get themselves tested and will be offered the best possible treatment in the state-run health facilities across Assam.

Anurag Goel, commissioner & secretary, health & family welfare, urged all district officers in an online meeting on Tuesday to think of innovative ways specific to their respective districts so that the message reaches to every household of the community.”Even it might be necessary to visit identified areas in the evening, as people of that area can only be met at that time Thrust must be given on voluntary testing,” he said.

According to reports, the campaign will comprise of a 360-degree approach of communication will be applied to ensure that each household receives the message on how to deal with COVID-19 and what are the COVID-appropriate behaviour, what is the home isolation protocol, etc., that should be practised by the citizens so as to beat the COVID-19 pandemic.



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