Users can have Bachchan update them about the weather, offer jokes and even life advice, narrate poetry and more Credit: Facebook/amitabhbachchan

Guwahati: Megastar Amitabh Bachchan has been roped in as Alexa’s first celebrity voice in India. Amazon on Monday announced its partnership with Bachchan to create a unique experience for Indian users. To speak to the 77-year-old Bollywood star, users will have to say “Alexa, Say Hello to Mr. Amitabh Bachchan” on any Alexa-enabled devices.

Talking about the collaboration, Bachchan in a statement said, “Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers.”

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While Bachchan becomes the first Indian celebrity to lend his voice to Alexa, he isn’t the first celebrity to do so. In 2019, legendary Hollywood star Samuel L Jackson became the first-ever celebrity voice to collaborate with Amazon. However, his version is only available to the users in the United States, and Bachchan’s Alexa will be limited to Indian users.

The trademark sound of Bachchan’s voice will be a paid upgrade, and will be added through the Alexa Skills interface. Once added, users can have Bachchan update them about the weather, offer jokes and even life advice, narrate poetry and also offer motivation, in a bid to entertain more users and rope them into the Alexa ecosystem.

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In a press statement issued upon the announcement, Puneesh Kumar, chief executive and managing director of Alexa India, said, “Mr Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice.”

The voice will be premiered on all Alexa-enabled devices in India, including third-party smartphones and TVs with the Alexa voice assistant, in 2021.

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