The streaming giant caught up in twitter storm as it prompts conversation on objectionable content
Outrage over Netflix's latest addition, a French film "Cuties" rises as dissenters demand Netflix to be 'canceled'. The film released on September 9 on the OTT platform is alleged by critics of crossing the line by depicting children in a sexualized manner.
The Netflix's description of the movie goes, "Eleven-year-old Amy starts to rebel against her conservative family’s traditions when she becomes fascinated with a free-spirited dance crew."
"Cancel Netflix because sexualizing 11 year olds and having an movie about them for 18+year olds is clearly feeding pedophilia" wrote one Twitter user, using the hashtag #CancelNetflix
The hashtag #CancelNetflix has been trending on twitter since the premiere of the film on Wednesday. The twitter campaign against the streaming platform followed from August when the release of the trailer and the poster was heavily criticized.
"We’re deeply sorry for the inappropriate artwork that we used for ‘Cuties.’ It was not OK, nor was it representative of this French film which premiered at Sundance. We’ve now updated the pictures and description," said the streaming giant apologising for the image back in August.
“Netflix is comfortable with this. Plenty of people will defend it. This is where our culture is at,” tweeted one critic Wednesday alongside a clip from the film.
A petition on change.org urging Netflix customers to cancel their subscriptions over "Cuties" and other objectionable content for, "mocking religions and exploiting children", currently has over 600,000 signers.
"Cuties" directed by French filmmaker Maïmouna Doucouré was premiered at the 2019 Sundance Film Festival where it won the world cinema dramatic directing award. Doucouré had earlier made a short film "Maman(s)" in 2015 about a 8-year old girl who lives near Paris. Her life changes when her father brings home a second wife.
Sundance describes "Cuties" as, "Crafting a spirited film that nimbly depicts the tweens’ youthful energy and vulnerabilities while exploring their fumbling eagerness to be identified as sexualized."
In India, the flick is rated 18+, which indicates that it is for mature audience and may contain indecent language, explicit sexual activity or graphic violence.