Guwahati: Bengaluru-based edutech firm Unacademy has been finalised as the official partner for Indian Premier League (IPL) for the next three seasons. The Board of Control for Cricket in India (BCCI) announced the development on Saturday.
“We are pleased to have Unacademy on board as the ‘Official Partner’ of the Indian Premier League 2020 to 2022,” IPL chairman Brijesh Patel said in a release. “IPL is the most-watched cricket league in India and as a homegrown Indian edutech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers,” Patel further added.
Speaking about the association, Karan Shroff, VP – Marketing, Unacademy, said: “We are delighted to become the Official Partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators.”
Shroff is very optimistic about the partnership with IPL and he believes that this partnership will help in making Unacademy the biggest brand in the consumer internet space in India. He is grateful to BCCI and IPL for the opportunity. “We thank the BCCI and IPL for the opportunity and look forward to a long and fruitful partnership,” Shroff added.
Earlier in the month, the fantasy gaming platform Dream11 was named the title sponsor of the 2020 season of the Indian Premier League, replacing Chinese mobile phone company Vivo.
The upcoming season of the Indian Premier League is all set to start from September in the UAE, with venues spread across Abu Dhabi, Dubai, and Sharjah. All the eight teams due to be playing the tournament are already in the UAE, with a few teams even getting underway with their training sessions after completing a week’s quarantine in the country.