Shillong: The North East Food Show 2019 has now won a Silver Experiential Marketing Award for the “Best B2B Programme of the Year” at the recently concluded WOW Awards Asia 2020.
WOW Awards Asia is the region’s largest and longest running business and recognition platform for the event industry and since 2009, they have been the epitome of cultivating and celebrating excellence in the creation of live events. The award ceremony was held on August 14, 2020 through a digital platform.
Meghalaya chief minister Conrad K Sangma termed the award as a landmark event and a potential turning point in the transformational journey of Meghalaya as the ‘Food Innovation Hub’ of the region. Since this is the very first and biggest food show of its kind and scale in the Northeast, totally designed and executed in-house, in which the government came together with local event organisers, solution providers, designers and entrepreneurs like Rockski EMG, InTown Solutions, Veritas Communications, Blendink, Artful Arts, North East Entrepreneurs Alliance (NEEA) and hospitality partner Indian Institute of Hotel Management Catering and Applied Nutrition (IHMCAN), to create a world class event backed by 50 years of global expertise, network and outreach of exhibition giants Inter Ads, Comexposium and SIAL India to ‘Inspire Food Business’ and which is a harbinger of opportunity, investment and good times for the state’s and the Northeast food processing industry.
As the only government entry to make it to the finals, it is high honour indeed for the government of Meghalaya and the Meghalaya Institute of Entrepreneurship (MIE) supported by the Directorate of Food Processing (DOFP), to be awarded on the same platform with the giants of the Exhibition and MICE industry.
With close to Rs 24 crore worth of food business having been generated over three days for participants, the North East Food Show 2019 is also in itself a record setter of sorts as it is the first time in its 50 year history that a global brand like SIAL has ever partnered with a state government and the first time it has ever done two events in the same country in the same year and at the regional level.