BCCI president Saurav Ganguly believes that the suspension of IPL title sponsorship deal with Vivo is just a ‘blip’ rather than a ‘financial crisis.’
The title sponsorship is a significant part of the IPL’s commercial revenue, half of which is shared equally by all the franchises. The BCCI decided to suspend their partnership with Vivo for the title sponsorship of the 2020 season of the cash-rich league, amid the border tensions between India and China.
Speaking in a webinar organized by educational book publishers S Chand Group, the former Indian Southpaw said, “I wouldn’t call it as a financial crisis. It’s just a little bit of a blip.”
“BCCI, it’s a very strong foundation – the game, the players, the administrators in the past have made this game so strong that BCCI can handle all these blips,” he further added.
Ganguly assured that, like all sensible corporate and brands, BCCI always has a ‘Plan B’ for situations like these.
The former India captain also reacted to the ICC’s decision on Friday to retain India as hosts for the men’s T20 World Cup in 2021 and said that India was already designated to host the 2021 and 2023 World Cups, so there is no big change for the BCCI in that, although the COVID situation has been kept everyone alarmed.
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