While one billboard displayed 'Kashmiri Lives Matter', other digital billboards in Times Square read ‘Kashmir Siege Day’ and 'Kashmiris Want Freedom'

New Delhi: On the groundbreaking ceremony of Ram Temple in Ayodhya, the Indian-American society in USA had planned to display 3D images of Lord Ram and Ayodhya temple at New York Times Square to commemorate the historic day but today, billboards in Times Square lit up with ‘Kashmiri Lives Matter’ solidarity messages instead.

Numerous activist groups and several individuals in the US opposed the proposed display of ‘Lord Ram and Ayodhya temple’ calling it a ‘brazen celebration of hatred and Islamophobia’.

On receiving requests from the activists, the advertisement company later denied displaying the images and were booked by activists to show ‘Kashmiri Lives Matter’ signs on the same day.

While one billboard displayed ‘Kashmiri Lives Matter’, written in white letters with a red line, against a black background, other digital billboards in Times Square read ‘Kashmir Siege Day’ and ‘Kashmiris Want Freedom’.


According to reports, the ‘Kashmiri Lives Matter’ billboards will run for a week as a part of a campaign being run by activists protesting against the first anniversary of abrogation of Article 370.

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