New Delhi: Huawei has now become the world’s largest smartphone maker, surpassing Samsung for the first time, in April 2020. This is a huge feat as Huawei’s global smartphone shipments had declined after the US ban.
According to Counterpoint Research, Huawei — with a 19% market share — became the world’s number one smartphone maker for a short period. Samsung, the South Korean conglomerate, had a market share of 17%.
Many factors came to play for this to happen. Firstly, Samsung’s main market is India, the USA, Latin America, and Europe, were all severely affected by the COVID-19 pandemic, especially in April. This caused the closure of many physical stores and a strong decline in smartphone demand led to Samsung’s loss.
On the other hand, Chinese economy started to recover by March 2020. Hence, Huawei’s important smartphone market was once again open for business. Moreover, the patriotic Chinese consumers gave even more preference for Huawei due to the US ban.
Although Huawei’s market share increased after piggybacking on its home turf, its market share is declining in other regions. This can be attributed to the lack of new launches and Google Mobile Services (GMS). Although the company has developed its very own ecosystem and app store, not many consumers outside the country would prefer such phones. This can also mean that Samsung will most likely recover and regain its position as the lockdown has been relaxed in most of its top-selling countries.