The audio and video content will be available in English and 11 Indian languages, including Assamese

New Delhi: Sesame Workshop, the non-profit educational organisation behind Sesame Street, has premiered new animated public service announcements under its initiative Khayaal apnaa, Khayaal apnon ka (thinking about ourselves and our near/dear ones) to help families across India stay physically and emotionally healthy amid the unprecedented coronavirus pandemic.

The audio and video content will be available in English and 11 Indian languages including Hindi, Assamese, Tamil, Telugu, Malayalam, Kannada, Kashmiri, Bengali, Odia, Gujarati, Marathi and will include Elmo’s new “Washy Wash” song as well as Sesame Muppets learning to sneeze properly and caring for yourself and others.

With children currently out of school, Sesame Street’s content also provides early learning to children at home. Both audio and video content will be available across TV, radio and digital platforms operated by the government of India as well as other private media houses. While Uttar Pradesh government has announced that it will be distributing content over TV, radio, DIKSHA app, WhatsApp, in Maharashtra, the content will be available on DD Sahyadri.

Some of the new content which premiered on May 1 includes videos like ‘Washy Wash with Elmo’, ‘Learning how to sneeze and cough safely with Grover’, etc.

Sesame Workshop is a non-profit educational organisation behind Sesame Street which reaches to over 180 million children across over 150 countries with research-based, tested and proven educational interventions designed to help kids grow smarter, stronger and kinder. “As families across India adjust to their new realities, our Sesame programme is there to support them in staying healthy and fostering learning at home while children are out of school,” said Sonali Khan, MD, Sesame Workshop India. Also, with the help from the funny and furry muppets, together can help children and families, especially the vulnerable, learn healthy habits and take care of each other during this crisis, she added.

Sesame Workshop India, through its muppets has always been at the forefront in promoting healthy habits for life through its various programmes in India, as it believes that children can indeed be agents of change. Through its YouTube channel ‘Galli Galli Sim Sim’, it has reached to various children and caregivers across the country.

The emotional, social and physical development of children has a direct impact on the overall development of the country and this assumes greater significance, as children 0-14 years comprise 30% or approximately 37 crore of the total population of India as per 2011 census.

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