Guwahati: Ace Indian cricketer Rohit Sharma is launching “Rohit4Rhinos” campaign in partnership with World Wildlife Fund (WWF) India and Animal Planet to help build awareness for the need to conserve the greater one-horned rhinoceros.
The campaign will be launched on World Rhino Day on September 22.
The rhino — the state animal of Assam — faces several threats, including poaching, habitat loss and mass mortality in-breeding and diseases. Of the estimated 3,500 Indian rhinos left in the world, 82% are now found only in select pockets of Assam, West Bengal, Bihar and Uttar Pradesh.
Sharma joined WWF-India as its brand ambassador for rhino conservation in 2018. With leading wildlife channel Animal Planet now joining the cause, the team has set out to create awareness and sensitise India about the species and the need for its conservation. Animal Planet will run a series of path-breaking programmes during ‘Rhino Week’ to sensitise people about these gentle giants.
A special page, www.rohit4rhinos.org, is also being created to strengthen the campaign, through which viewers can pledge their support to the cause.
Sharma also took to Twitter recently to promote this campaign and urged people to join him to help build awareness to protect these animals in the wild. “There are approx. 3500 #Greateronehornedrhinos in the world today; 82% of them in India. Join me to #batforrhinos on #worldrhinoday and support measures to protect these animals in the wild. Log onto rohit4rhinos.org to support the cause. @WWWFINDIA @AnimalPlanetIn,” he tweeted.