Rima Das joined Toronto International Film Festival’s ‘Share Her Journey’ campaign as its official ambassador Credit: Laura Dong

Guwahati: Village Rockstars director Rima Das has joined Toronto International Film Festival’s (TIFF) ‘Share Her Journey’ initiative as its official ambassador.

“TIFF is delighted to welcome Rima on board as an ambassador for our ‘Share Her Journey’ campaign. Her remarkable body of work and passion for championing equality makes her an excellent choice to help us support women in film and move the dial towards gender equity throughout the industry,” said Cameron Bailey, artistic director and co-head of TIFF.

TIFF launched ‘Share Her Journey’, a five-year commitment to increasing participation, skills, and opportunities for women behind and in front of the camera. It started in 2017 to prioritise gender parity with a focus on mentorship, skills development, media literacy, and activity for young people.

Hailing from Assam, the self-taught filmmaker is the woman behind Village Rockstars, India’s official entry to Oscars 2019, and internationally celebrated film, Bulbul Can Sing.

Das said she would like to see more women in the industry break the glass ceiling. “It’s a huge honour to be a ‘Share Her Journey’ ambassador. Through this platform, I would like to bring together voices of people of all genders and collaborate to champion the cause of equality,” she added.

With her entry as the ambassador, Das has joined the likes of writer-director Amma Asante, writer-director Molly McGlynn, actor Ellen Wong, actor-producer Jennifer Podemski and writer-director Joyce Wong as an ambassador.

The other ambassadors from India include Mira Nair, Deepa Mehta and Priyanka Chopra.

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