EastMojo team members cleaning up the Brahmaputra river bank in Guwahati, Assam as part of the viral ‘#Trashtag Challenge’ on Friday morning Credit: EastMojo image

Guwahati: EastMojo has accepted the #Trashtag Challenge that is going viral around the world.

On Friday morning, team members of the digital media house landed up on the south bank of Brahmaputra river in the Northeast city of Guwahati to undertake a clean-up mission. The team identified a littered area of the Sukreswar Ghat located in the heart of city and cleaned a portion where empty bottles and puja materials lay scattered all over place.

EastMojo has been publishing #Trashtag Challenge photos ever since it went viral on social media. “As a responsible media organisation, we feel that any campaign that works towards cleanliness/environmental protection should be promoted and adequately highlighted. Hence, we’ve tried to publish as many #Trashtag Challenge posts from the country as possible,” said a team member.

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“We took up the challenge ourselves on Friday morning and the experience was amazing,” the team member added.

The #Trashtag Challenge, which involves clicking photos of a dirty area and then cleaning it up before photographing the same spot again, first started as a ‘Trashtag Project’ in 2015 by a company that makes outdoor gear.

While the project lost steam by the end of 2016, this year seems to have witnessed a revival of sorts in the form of #Trashtag Challenge.

For now, the challenge seems to be just a trend. “Such trends come and go, but we feel that the idea behind it — environment protection — never should,” said another team member.

EastMojo now urges other media houses to take up the #Trashtag Challenge and raise awareness about cleanliness.

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