Sweta Singh reporting on Bihar Elections Credit: User

When the battle for TRPs goes to crazy levels, the ideas to win it get mad with each passing minute. Beyond the craze for US elections, Bihar is gearing up for the electoral fight of the year and India Today is not planning to be left behind in its bid to attract viewers. So much so that one Aaj Tak anchor actually stimulated landing in a hot gas balloon.

Sweta Singh, the Aaj Tak senior executive editor, is seen descending in a hot air balloon in the studio while apparently discussing the Bihar elections. While one may never understand why an anchor needs to resort to such antics to present news, the video is already going viral. Never to miss a beat, Twitterati are already planning many memes on the video.

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