After about a year of absence, Amazon’s live streaming video game platform, Twitch has announced the return of gaming sensation, Ninja to the platform. Ninja, whose real name is Tyler Blevins, is not a new name in the gaming community. Tyler made a grand entry back to Twitch after previously switching to Mixer, Microsoft’s live streaming service, over 12 months ago.
Tyler is a force to reckon with in the gaming community, rising to fame as Ninja when videos of him playing one of the world’s most followed battle royale games, ‘Fortnite’ went viral. Tyler rode on the virality of his videos to establish his brand as ‘Ninja’ and continued entertaining his fans with exciting gaming clips.
In 2016, Tech giant Microsoft purchased the live streaming platform, Mixer with the hopes of increasing their already large platform by several millions more. The plan by Amazon was to include popular gamers in their team to delight customers with their expertise and dexterity in games like ‘Grand Theft Auto’ and ‘Call of Duty’.
The gaming industry is one of the few industries to experience a boost in sales in the face of the coronavirus pandemic. Ever since the pandemic hit with full force, people have had to remain indoors so as to limit the spread of the virus. This has resulted in an exponential spike in the purchase of virtual games across all platforms. In June alone, sales went up by 26% taking the total industry tally to about $1.2 billion. This is on record as the highest June sales in over 10 years, according to the National Purchase Diary.
Despite recording a significant increase in streaming, Mixer has struggled with being second fiddle to their counterparts Twitch who are current leaders in the market. This led Microsoft’s Xbox division to arrive at a decision to shut down the live-streaming service in the month of June. Ninja has now returned with his game streaming service for his over 15 million loyal followers on Twitch. He flagged off his return to Twitch with the ‘Fall Guys’ game.
In 2019, Tyler was booked to promote Electronic Arts Inc’s game; Apex Legends for a fee of $1 million. With Tyler on the team, the owners of the video game recorded a whopping 10 million sign-ups in just the first few days.
Tyler has managed to rake in a high number of followers. He has streamed several gaming clips with celebrities like Travis Scott and Drake. On social media platforms, Tyler has been spotted with famous soccer players like Harry Kane and Neymar Jr.
With Ninja’s ever growing fan base now on Twitch, the sky seems to be the limit for the live streaming platform, and their complete market dominance does not seem to be coming to an end anytime soon.
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