HDFC Bank collaborates with AR Rahman & Prasoon Joshi for musical tribute to COVID-19 fighters; to donate Rs 500 to PM-CARES Fund every time the song ‘Hum Haar Nahi Maanenge’ is shared
Guwahati: New Delhi: HDFC Bank on Friday released Hum Haar Nahi Maanenge (We will not give up), a collaborative song of hope. The single is a tribute to the indomitable spirit of India and millions of Indians who are standing together to fight the COVID-19 pandemic.
Click here to watch the video:
The song is composed by Oscar and Grammy Award-winning musician AR Rahman, and the lyrics are penned by noted lyricist and poet, Prasoon Joshi. The track also brings together an ensemble of musicians from all over India. The featured artists include renowned names such as Clinton Cerejo, Mohit Chauhan, Harshdeep Kaur, Mika Singh, Jonita Gandhi, Neeti Mohan, Javed Ali, Sid Sriram, Shruti Haasan, Shashaa Tirupati, Khatija Rahman and Abhay Jodhpurkar. India's premier percussionist Sivamani, sitarist Asad Khan and bass prodigy Mohini Dey are also part of this esteemed project.
The song was conceptualised as a clarion call to spread hope, positivity and motivation. The powerful, emotional track reminds people that we are in this together and we will get through it together. The song brings to fore the many moments of kindness, hope, support, courage and care that are shining through in these challenging circumstances.
Through this track, HDFC Bank wants to show its solidarity and support to the nation by encouraging more and more people to donate to PM-CARES Fund. Every donation makes a difference and the bank appeals to one and all to contribute. It will also contribute Rs 500 each time the song is shared via social media as this small action will have a multiplier effect on the amount that is being contributed towards the PM-CARES Fund from HDFC Bank. Earlier this month, HDFC Group contributed Rs 150 crore towards the PM-CARES Fund.
"This song has brought all of us together for a noble cause and we hope it inspires the nation to come together too. Kudos to HDFC Bank for committing to donate to the PM CARES Fund for every share of this music video,” said composer AR Rahman.
“It’s always great to collaborate with AR Rahman. We have created several memorable pieces of work. And I am glad that HDFC Bank is partnering us in these unprecedented times. Though this is not the most ideal of circumstances for creativity but as artists we have to break through adversity and catch the finger of hope. My poem is centred around the thought of the unputdownable spirit of us humans. We have much to learn, but together we will surmount the odds, we won’t give up,” said lyricist Prasoon Joshi.
Within a few hours of its release, the video has already got over 30,000 views on YouTube and counting. Be a part of this movement and listen to the raw emotion of the song, and share it too.