Actor Shruti Haasan is all set to use her passion for nature for the greater good, as she has joined the World Wide Fund for Nature (WWF) India as brand ambassador. Haasan says she feels “privileged” to use her star status to help conserve and protect nature for future generations.

Shruti Haasan said in a statement released by WWF India, “Environment conservation is the single most important thing that should be in our minds. Our well-being is connected intrinsically to the well-being of our planet. I am honoured and privileged to be able to use my voice in a positive way for a cause that is so important. I am glad to be associated with WWF India as Brand Ambassador and the remarkable work that has been done diligently and persistently in raising awareness on conservation over the decades.”

“The word youth icon carries a lot of weight, and many connotations. And I’ve never really liked the word famous because it’s just one step away from being infamous. It can mean so many things,” shares Haasan.

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Ravi Singh, Secretary General & CEO, WWF India, said, “As we tackle the impacts of the COVID-19 crisis, it is crucial that we, as a global community, take steps to reduce the risks of a future pandemic. It is imperative to embrace a just, healthy and green recovery for the planet. We should work towards an inclusive growth model that values nature as the foundation for a healthy society.”

He added, “On behalf of the entire team at WWF India, I welcome Shruti Haasan on board as Brand Ambassador and thank her for lending her support to the organization’s efforts to encourage people to participate and contribute towards conservation, restoration, and protection of nature. We look forward to a fruitful association.”

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