Rebranding of initiative, created by state govt to encourage Naga musicians to take up music as profession, will broaden scope of reach, make it more inclusive, says CM Neiphiu Rio
Kohima: Nagaland chief minister Neiphiu Rio on Thursday announced that the Music Task Force (MTF) -- an initiative that was created by the state govt to encourage Naga musicians to take up music as a profession rather than a hobby -- will be rebranded as Task Force for Music & Arts (TaFMA).
Taking to Twitter, Rio said the rebranding was done “with an objective to broaden its scope of reach and make it more inclusive”.
“Happy to announce that Music Task Force is rebranded as Task Force For Music & Arts #TaFMA with the objective to broaden its scope of reach and make it more inclusive. I wish TaFMA the very best as it strives to catapult music and arts, in #Nagaland, to greater heights," Rio tweeted.
The move comes after Music Task Force (MTF) advisor Theja Meru recently announced the government's new initiatives of ‘Think Fest’ and ‘Open House’ where artists of all kinds, including the dancers, will be benefited under this new programme saying that it will promote the creation of a ‘new creative economy’.
Music is an integral part of the Naga way of life and is now being developed as an industry that generates employment. Nagaland is the first state in India to have introduced music as an industry.