Tura: A meeting of stakeholders in the hospitality business of Meghalaya was held at Circuit House in Tura on Wednesday to discuss the tourism potential of the Garo Hills and plan a roadmap of tourist locations in the region.
The meeting was attended by AVD Shira, senior additional deputy commissioner of West Garo Hills, and Anil Oraw, northeast regional director of the tourism ministry.
Although various tourism schemes and programmes have been launched in the past, the tourism sector of Meghalaya is not performing as expected, said AVD Shira while speaking at the meeting. She also hoped for guidance and support from Anil Oraw to make the state a popular tourist destination in the future.
During the meeting, Oraw said that having visited several places in the northeast he discovered that the Garo Hills needed help in displaying itself as an attraction for tourists.
Informing that this is his first visit to Tura, Oraw also inquired about the challenges faced by people, especially tourists, in the region and shared some of his experiences of promoting tourism.
With a positive outlook, Oraw mentioned that the Garo Hills has immense potential to become a tourist’s delight with its innumerable scenic spots, roads lined by Sal trees and other greenery. The natural beauty of the region needs to be highlighted and advertised to promote tourism in the region, he said.
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The meeting also discussed topics related to digital marketing campaigns, branding on social media platforms, distribution of e-brochures, online maps for tourist spots and partnerships with tourism associations and tour operators. Good marketing as a means to promote tourism was agreed to be the focal point of tourism promotion in the region.
It was decided during the meeting that awareness campaigns such as tourism workshops, road shows, educational trips for northeast influencers, tour agencies, etc would help making people aware of the region’s tourism potential.
Dear Reader,
Over the past four years, EastMojo revolutionised the coverage of Northeast India through our sharp, impactful, and unbiased coverage. And we are not saying this: you, our readers, say so about us. Thanks to you, we have become Northeast India’s largest, independent, multimedia digital news platform.
Now, we need your help to sustain what you started.
We are fiercely protective of our ‘independent’ status and would like to remain so: it helps us provide quality journalism free from biases and agendas. From travelling to the remotest regions to cover various issues to paying local reporters honest wages to encourage them, we spend our money on where it matters.
Now, we seek your support in remaining truly independent, unbiased, and objective. We want to show the world that it is possible to cover issues that matter to the people without asking for corporate and/or government support. We can do it without them; we cannot do it without you.
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The meeting also mentioned sensitisation workshops for tourism-oriented guides, drivers and hospitality staff to promote tourism.
During the meeting, the attendees recommended the celebration of International Yoga Day 2023, to be observed worldwide on June 21, in one of the tourist spots.
Assistant director of tourism Bulbuly S Marak, district tourism officer (West Garo Hills) Tura Ava Sherin A Sangma, district tourism officer (North Garo Hills) Trida B Sangma, district research officer (Art & Culture department) Tura Noringchi Momin, stakeholders, tour operators and guides, homestay owners, and beneficiaries from different districts also attended the meeting.
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