Imphal: Nestle India had to apologise to the Manipur government on Friday for an incorrect depiction of the location of the Keibul Lamjao National Park on the wrapper of its KitKat chocolate after the Manipur government asked for rectification.

In a letter to Nestle India CMD Suresh Narayanan, Manipur principal chief conservator of forests (wildlife) and chief wildlife warden Dr A K Joshi had stated that on the wrapper of KitKat chocolate, the location of Keibul Lamjao National Park has been shown in Meghalaya, which is factually incorrect.

Keibul Lamjao National Park, the only floating national park in the world, is located in the Bishnupur district of Manipur.

Joshi also pointed out that the picture displayed over the words “Keibul Lamjao National Park” is of a Red Panda (Ailurus fulgens), a species that is not found in the national park, adding that this was “an irresponsible act on the part of Nestle Company, who apparently have allowed this without verifying the facts.”

While seeking a fast and adequate redressal, Joshi said his communication was “to inform you of this gross misrepresentation of facts which are protested by the authorities concerned in the state of Manipur.”

“I hope you agree with me that this is not acceptable under any circumstances and also hope you will take necessary precautions to prevent such incidents in future,” Joshi’s letter added. 

Nestle India has, in turn, apologised for the error.

“While we stay at home, the Kitkat travel break packs were aimed at bringing a smile in these tough times by celebrating beautiful locations. We got it wrong with the location of one of the packs celebrating wildlife and we sincerely apologise for this unintentional error,” a Nestle India spokesperson said.

He added that the company will soon launch two new packs as soon as possible to bring to light the beauty of these destinations.

“These packs celebrate Keibul Lamjao National Park, Manipur and Balpakram National Park, Meghalaya,” he said.

Subscribe to EastMojo

Enter your email address to receive notifications of new stories by email.

Join 160,509 other subscribers

Leave a comment

Leave a comment