All ears, shoppers! Amazon has announced its Great Indian Festival dates. The sale will go live on October 4.

Prime Users will be able to get access to the sale one day prior to the date with numerous benefits like additional cashback, extended no-cost EMIs.  

Buyers can access the shopping app in several languages during the long-awaited sale, including English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla, and Marathi, announced the platform.

Amazon informed that the sale will last throughout the month of festivals in the country.  The company is already teasing discounts and offers during the upcoming sale, which will bring offers on products in all categories ranging from smartphones, laptops, accessories, audio products, TVs, appliances, and more.

There will also be around 1,000 product launches during the sale, from brands like Xiaomi, Sony, OnePlus, Asus, HP, Apple, Samsung, etc.

The company has initiated a microsite for the Great Indian Festival sale 2021, where the company is teasing upcoming offers on various smartphones and electronic devices.

Amazon also said that there will be new launches around Sony’s PlayStation 5 and Microsoft Xbox consoles during the Great Indian Festival Sale 2021.

Amazon has partnered with HDFC Bank this year to offer an instant discount for purchasing through HDFC Bank debit and credit cards as well as EMI transactions.

Further, Amazon Pay will allow users to save up to Rs 5,000 during the sale when they make payments of their utility bills, booking tickets, and sending money.

Amazon’s contender among other e-commerce platforms, Flipkart’s Big Billion Days, on the other hand, will last only for 6 days – from October 7 to October 12.

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