These days, pictures are stored, movies are streamed, and even businesses are being run on a cloud. With restrictions on movement in effect, food is also being ordered from the cloud. Cloud kitchens, sometimes also known as ghost kitchens, have opened avenues for many who have wanted to explore their culinary skills or even build a career out of it.
Rahul Hazarika and Parag Dutta are also among those and have leveraged their culinary skills to venture into a vacuum market in Guwahati. To test the waters, both these young entrepreneurs opened their cloud kitchens in the city.
Rahul, founder of One Stop Kitchen says his cloud kitchen was started to capture a market that was dominated by restaurants and cafes, and although there was a huge demand for home-delivered food, the idea was untouched.
Back in 2017, when Rahul had just returned to Guwahati from Bangalore after completing his MBA, he realized the demand for online food delivery in the city. That’s when it struck him to open ‘One Stop Kitchen’, the very first cloud kitchen in Northeast India. He works closely with his team on recipe development and capturing the target audience via social media platforms.
On similar lines, Parag Dutta, founder of ‘Cook with Nacho’ generates buzz on social media about his culinary skills. A former chef of Taj Vivanta in Guwahati, Parag’s passion for cooking is aided by his excellent social media skills. Apart from experimenting with food, his team plays a major role in creating marketing strategies for their brand.
Parag’s kitchen was opened during the COVID-19 pandemic to give the lockdown life of Guwahati a boost of flavour. Parag’s concept is about pairing flavours, being consistent in it and retaining his customers rather than acquiring new ones.
Both Rahul and Parag believe that one does not need to be an excellent cook to open a cloud kitchen but there is a lot more to assess as to what is working and what isn’t for a cloud kitchen.