Parishmita Das started HRDOYH in the year 2019 and shares a special attachment to the art of sericulture in Assam

With the coronavirus pandemic leading to events being postponed or cancelled, people in the fashion world have been finding creative ways to make most of their time. Assam-based young designer Parishmita Das on Thursday launched her Assam silk winter collection for the year 2020 at Hotel Kiranshree Grand in Guwahati. The show looked a lot different from the usual exhibitions; there was no ramp walk, owing to social distancing norms. Models walked around the campus for the guests to have a glimpse of the products from the house of ‘Hrdoyh’ – an artisanal silk brand.

Organised amidst the pandemic with social distancing norms in effect, the indigenous brand showcased the craft of sericulture weaved into western attire, creating a bridge to modernize this ethnic craft of Assam silk weaving in Assam. Along with their silk collection, “Hrdoyh” also launched its sister brand “H2”, a versatile clothing collection with a special focus on streetwear styling.

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A budding designer from Assam, Das started “Hrdoyh” in the year 2019. She shares a special attachment to the art of sericulture in Assam. Speaking to Vibesmojo about her journey, from a fashion student to creating a brand, Das says she found her calling in the art of sericulture. “I come from a land where sericulture is regarded as the highest form of craftsmanship. I definitely feel good to have started a handloom brand which clearly focuses on uplifting women. The best part is they need not be physically present in any office, they can work on their looms from home and send us their work in the form of weaves, and we then turn them into amazing tailored clothes that people around the world can wear, cherish, and even keep them,” Das said.

Assam silk
‘Hrdoyh’ showcased the craft of sericulture weaved in to western attire

“Hrdoyh” also emphasizes on sustainable clothing – the concept of buying less and wearing clothes over and over again over buying disposable clothes. “I wanted to focus on profit over purpose — on sustainability and wearing clothes over and over again. Fast fashion has really consumed the world. You buy a Rs 500 dress and then you throw it out. It should be something that can last long. And if you ask me what is that thing that can last long? My answer would be Assam silk,” added Das.

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The event saw the presence of members from the film fraternity adding glamour to the show. Preety Kangana, Rimpi Das and Nishita Goswami cheered up for Das and the models. Expressing her delight to be part of the event, actor Nishita Goswami said, “It feels wonderful because after so many months we have actually come to an event where we’re seeing so many people. Moreover this is a very different kind of show which is very relaxing and refreshing for us. The fabrics and clothes that the models wore were so beautiful and so new, and I believe that it would be a trend right now.”

‘Hrdoyh’ also launched its sister brand “H2”, a versatile clothing collection with a special focus on street wear styling.

The show also featured live music starring Kabyashree aka Kaysee, as models walked with poise to her melodious voice. A blend of music, fashion and art,  the event set the spirits high and brought back the sparkling smiles, providing temporary bliss amidst the  crises.

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