Guwahati: Minister for Development of North East Region, Tourism and Culture, G. Kishan Reddy has asked Indian Foreign Service (IFS) officers to leverage their global presence to help build brand “North East India as Paradise Unexplored and a Land of Unlimited Opportunities”.
Reddy said this on Thursday at a ‘Round Table of Indian Foreign Service officers’, organized by the Ministry of External Affairs and Invest India, in New Delhi.
He also urged upon the IFS officers to become ambassadors of the huge cultural, capital and tourism potential of the Northeast region.
The minister also emphasised that the IFS officers must catalyse the global investment community and industry to turn towards North East India.
The conference witnessed several dignitaries from the union government, diplomats, senior officers and investors from different segments.
The minister also spoke on the increasing opportunities for investors in Northeast due to a positive growth-oriented environment established in the region.
He also highlighted how improvement in the security situation, better connectivity, unparalleled political will and central government’s focus on the region have ushered in an era of development and growth.
The minister said that the recent Azadi Ka Amrit Mahotsav – NE Festival, celebrated from April 28 to May 4, helped initiate dialogue on many critical issues and proved to be of immense significance for the policymakers and the general public alike.
He added that throughout the discussions, two aspects were found to be fundamental for strengthening the region – the need for greater public-private partnership and tapping into the inherent potential of the region such as tourism, organic farming, agriculture, horticulture, floriculture, textiles, handicrafts, IT sector, BPO and services industry.
He also remarked that there is considerable demand for NE products and interest of foreign investors in NER but there is lack of awareness and a lot of misconceptions.
He said that with collective efforts, India can make the most of the Amrit Kaal, unleash the power of the North East and establish it as the growth engine of Atmanirbhar Bharat.
Organized by the Ministry of External Affairs and Invest India, the event was held as part of mid-career training programme for senior IFS officers. The interactive session covered investment promotion and other initiatives of the government towards building brand India.
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